Pray for Mrs. Butterworth

BBR was dark yesterday.  Did you miss us?  We missed you.

We took the day off with our colleagues to reflect on the passing of two family members.  It’s tough to lose one that you are close to, much less two.

Gone is an aunt, and shockingly just hours afterward, an uncle.  Sometimes the will to live goes shortly after one loses a loved one.

RIP Aunt Jemima and Uncle Ben.  Jemima lived a very long and profitable life.  Born in 1889 she passed at an unbelievable 131 years of age.  Ben wasn’t as healthy nor as wealthy but still lived a productive life.  He was born in the early ’40s, lived into his late ’70s, though an exact birth date is unknown.

And, there’s never two without three you know?  Mrs. Butterworth is on life support.  “We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s,” Conagra Brands Communications Manager Dan Skinner told Forbes.

You begin to wonder if it’s more than just being syrup that might be detrimental to one’s health.

Aunt Jemima met her demise for looking (and in early media sounding like) far too much like a stereotypical black woman working in a white family’s kitchen.

Uncle Ben met his maker as critics have pointed out the problematic use of a black man to be the face of a white company, noting that black men were often referred to as “boy” or “uncle” to avoid calling them “Mr.” during the country’s Jim Crow era.  The name “Uncle Ben’s” came from founder Gordon Harwell and his business partner who discussed a famed Texas farmer referred to as Uncle Ben, known for his rice.

Uncle Ben underwent plastic surgery in 2007 to extend his life.   The cosmetic procedure allowed Ben to be portrayed as a businessman, according to The New York Times.  It wasn’t enough in the end.

You have to wonder if these two icons of the food industry would be worthy of being honored with a statue.  Though, these days and times, that might not be the best idea either.

Soon maybe someone who is as “white as rice,” and is more woke than any other bloke, will suggest that black-eyed peas could meet the grim reaper next.  “Black-eyed,” you ask, is different as it isn’t a brand name?  There is no need to draw the line there to end this systemic racism.  You only eat them every New Year’s Day anyway.

Names are toppling almost as fast as statues in our cancel culture.  It’s got to be time to get after a few more statues, too.

How long before the cry begins to dynamite down the faces on Mt. Rushmore?  It could use a little cosmetic surgery as well.  Washington and Jefferson were slave owners.  Lincoln statues, which puzzles us, are being torn down too.  And Teddy Roosevelt didn’t belong up there anyway.   His presence is like Trent Dilfer winning a Super Bowl.

At least we won’t have to change the mountain’s name.  Or, will we?