Al Davis, the unconventional owner and GM of the Oakland Raiders from its first days in the Sixties, until his last days in the New Millenium, coined the phrase “Just Win, Baby!”  And his Raiders won and won.  Two Super Bowl wins and two more appearances with several coaches and ever-changing personnel in an ever-changing league bears that out.

Of course his baby son, Mark Davis, now principal owner and GM of his dad’s beloved Raiders might be the biggest winner in Raider Nation.  His dad turned a 50k investment in a fledgling upstart American Football League into an icon valued at well over 1.5 billion dollars.   That’s billion with a “b” if your 2.0x readers are around here somewhere.

Nick Saban, the six-time NCAA championship winner, and arguably(is it even really arguable?) the greatest coach in college football history, coined the phrase “focus on the process and the results will take care of themselves.”  His focus is such that his overall w/l record is 233-63-1.  His Bama record is 141-21 with six of the losses coming in year one as he quickly rebuilt the Crimson Tide.  His coaching tree is now a coaching forest and sprouting new saplings yearly.

Tyrone Willingham, the one time head coach of Stanford, then Notre Dame, and finally Washington, coined the acronym “WIN”.  He has gone on to explain that it stands for  “What’s Important Now?”  Of the three men, Davis, Saban, and Willingham, Tyrone has by far the most modest accomplishments.  He lost more games at the helm 88, than he won, 76.  Though, we point out that coaching at three fine universities is in and of itself success.

Why might we refer to Willingham, who stands in the shadow of these two unrelated but both hugely successful men, in the same post as them?  It’s because we feel like WIN-What’s Important Now is a clean, clear, and simple to use “words to live by.”  And live by them we try daily.

This writer was fortunate to hear the impressive Willingham speak well over a decade ago.  Meticulous in his dress, he meticulously outlined what WIN meant to him.  In short after he establishes a goal or goals for himself he asks what it takes to accomplish them.  From there he writes them down. Then he organizes them from which are the most important down to the least.  And, he revisits the list daily, resorting after either accomplishing some or evaluating others, in the ever-changing world that we live in.

Note, this list isn’t what is urgent in others minds.  Failure to plan on your part does not create an emergency (urgency) on mine.  Separating what is perceived as urgent from wha tis important seems critical.  Heck it sounds one heck of a lot like “focus on the process.”

Does this sound rather simple? In theory we think it is.  In application it requires dedication and passion.  Oh, and most of all it requires the “how.”  Once the “when” to do and “what” to do, are organized the “how” separates us.  The “how,” is Saban’s process.

Getting things done through others can be tough.  But if you don’t know what’s important now then they won’t either.  If they don’t, the agenda has no direction and the urgent replaces the process.

Willingham may not have been the most successful, but for us one evening, and to this day, he was the most inspirational.

Who doesn’t want to win?

WIN-What’s Important Now?